In the last few years “Culture” has become a real buzz word for organisations. Google were really pioneers when it comes to engaging with staff, and very quickly culture seemed to be defined by ping pong tables, sleep pods and in-house chefs. Companies rushed to get these things into their offices and state that they had a “Silicon Valley” Culture.
The truth of the matter is, it doesn’t really matter if you have a ping pong table, sleep pods or in-house chefs because that is not what defines your company or your culture. Those things are nice to have, but they won’t keep your staff engaged, and they certainly won’t stop them from leaving if they’re not happy.
The key to great culture is great leadership, effective communication and a vision that your staff can actually buy into and be a part of. I’ve seen people move for less money, and stay when an attractive offer is on the table because of these things alone.
At the end of the day we all want to feel like we are a part of something special and that our contribution is valued, so my challenge to you as a leader is to define your vision, communicate it effectively to your staff and allow them to produce their best work. You’ll be amazed at the results.
A while ago we released a podcast with Chris Ridd who grew accounting firm Xero from 5 to 250 staff and his focus was all on people and culture, if you would like to hear his thoughts on this topic simply click play below.